In a good database, data should be accurate, up-to-date and formatted consistently. The success of every marketing or customer communication efforts depends on the quality of the data that the organisation holds in the database.
As an organisation you surely hold valuable data but can you put it to effective and profitable use? Are you familiar with inefficient processes and invalid data? Inaccuracy, misspelling, duplication, incomplete and use of incorrect data formats can happen in any database when there were no rigorous control for data inputs or monitoring.
At O|tech, data services are our core business and our clients are companies that use data for Direct Marketing, CRM purposes or as an Information Source. We offer hassle free, expert services for all your data needs from Data Quality Audit to Data Management Services.
How solid is your marketing data? We can perform a data quality audit and serve you a report that will give you a complete snapshot of your overall quality.
Data quality is the most important asset of any organization. Smart companies create customers for life by capturing the data accurately and completely in a timely manner and in a consistent format.
We cover all aspect of data conversions and data processing from hardcopy to softcopy conversion, as electronic data processing with your internal data warehousing system or using any external tools on the market.
Avoid inaccurate, incomplete or poorly formatted data finding its way into your database! The larger the database the bigger problem, but we can handle it by offering a cohesive database management strategy and rigorous controls of data inputs.
Profile your data to give you a greater understanding of who your customers and prospects are. Refine and target your communications, retain existing customers and identify prospects who are most likely to become your next customers!